New IdHAIR Elements is Here!

New IdHAIR Elements is Here!

A brand NEW haircare series where clean technology meets the rhythm of nature.

Created for professionals, this modern range is built around balance, performance, simplicity and science.

At the core is a bioactive marine ferment that helps calm the scalp, reduce oiliness and restore hydration.

Many of the formulations are minimalist, cold-processed and enriched with skin-inspired actives like hyaluronic acid and ceramides – caring for both hair and scalp as one living system.

Upcycled and naturally derived ingredients are used wherever possible, reducing waste while delivering high-performing results.

From moisture and volume to blonde care and repair, each product is designed to support professional creativity with integrity.


Triple B concept: BLUE BALANCE BEAUTY

BLUE BIOACTIVES A treasure from the depths of the sea forms the foundation of the Elements range’s marine biotechnology. At the centre of this innovation is Pseudoalteromonas Ferment Extract – a bioactive ferment sourced from cold Nordic waters. It helps balance the scalp’s natural ecosystem, reduces excess sebum, and delivers deep hydration. The result is hair that feels stronger, healthier, and naturally radiant.

BALANCED CIRCULARITY Balance – and consideration – guides the Elements range in the thoughtful use of nature’s resources. Upcycled Nordic ingredients such as sugar beet, Swedish oats, and pine cones hand-harvested from sustainable forests are transformed into valuable components for haircare. This circular approach optimally utilises nature’s own resources, enriching the hair with essential nutrients, vitamins, and protective fatty
acids—a responsible balance between efficacy and environmental respect.

BEAUTY ESSENTIALS The Elements range integrates essential skincare ingredients into the world of haircare—a concept also known as skinification. Hydrolysed hyaluronic acid, ceramides, lactic acid, and vitamin E actively rebuild, deeply hydrate, and nourish both hair and scalp with the same sophisticated approach as advanced skincare. This minimalist and targeted approach ensures effective hair treatment, enhancing its natural beauty and embodying Elements’ vision of simple Nordic beauty.

Crafted in Cool Clarity 

In the Elements series, we use cold processing wherever possible – a gentle method where formulations are developed without heat. This conscious choice helps reduce energy consumption, lower the carbon footprint and preserve the natural integrity of active ingredients.

By skipping the heating phase, we avoid unnecessary impact on texture and performance. The ingredients are allowed to work in their purest form – resulting in clarity and precision. Every element serves a purpose; nothing is added without intent.

That’s why Elements products feel light, clean and balanced – developed with respect for both the rhythm of nature and the needs of the hair. A clear philosophy, shaped by cool. Rooted in simple Nordic beauty.

Shop the full range in any THS store or online here. 

Back to blog