{"product_id":"loreal-dia-color-60ml-5-1","title":"L'Oreal Dia Color 60ml 5.1","description":"\u003cp\u003e\u003cspan\u003eL'Oréal Professionnel Dia Color is an ammonia-free demi-permanent hair colour that delivers up to 6 weeks of glossy colour with 3x more shine*. Delivering up to 70% grey coverage, the 100% true-to-tone colour is the perfect second step after a lightening, colour or coverage service, making it perfect for neutralising lightened hair and refreshing faded lengths. Melanin Gap Filler Technology fills gaps from lost melanin and reinjects colour inside the hair fibre. Hair is balanced and 30% more conditioned for healthier-looking hair and natural looking results*. All shades are intermixable for truly personalised colour results. The acidic gel-crème texture ensures easy mixing, application and rinsing.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eKey benefits:\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 weeks of gloss colour*\u003c\/li\u003e\n\u003cli\u003e3x more shine*\u003c\/li\u003e\n\u003cli\u003eUp to 70% grey coverage\u003c\/li\u003e\n\u003cli\u003e100% true-to-tone colour\u003c\/li\u003e\n\u003cli\u003eUp to 92% natural origin ingredients**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Consumer \u0026amp; instrumental tests\u003cbr\u003e**Maximum percentage of naturality across all shades in the range, with at least 84%\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*\u003c\/li\u003e\n\u003cli\u003ePerfect to tone, gloss and refresh previously sensitised, lightened or coloured hair\u003c\/li\u003e\n\u003cli\u003e100% true-to-tone colour with up to 70% grey coverage\u003c\/li\u003e\n\u003cli\u003eGentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*\u003c\/li\u003e\n\u003cli\u003eAll shades are intermixable \u003cspan\u003efor personalised colour results\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"LOREAL","offers":[{"title":"Default Title","offer_id":55211066851711,"sku":"G029\/21","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/G029-21_ae43fadf-e8e9-43b3-a5ad-814a9c73c38e.jpg?v=1752162310","url":"https:\/\/www.tradehairsupplies.co.uk\/products\/loreal-dia-color-60ml-5-1","provider":"Trade Hair Supplies","version":"1.0","type":"link"}