{"title":"ELECTRIC LONDON","description":"\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/Electric_Montage.png?v=1775127660\" alt=\"\"\u003e\u003c\/p\u003e","products":[{"product_id":"h2-1-hydrate-shampoo-300ml","title":"H2-1 Hydrate Shampoo 300ml","description":"\u003cp\u003eAdvanced formulation for intense hydration. Providing deep nourishment to seal in moisture and breathe new life into dry stressed hair. Intensifies your natural shine without heavy coating. Anti-static and anti-flyaway.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDull, dry lacklustre hair.\u003c\/strong\u003e - Anybody who has lightened their hair beyond its natural base  (which causes dryness).\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003eAnybody with open hair cuticles \u003c\/strong\u003e- i.e. curly hair, dry and brittle hair, sensitive \u003cbr\u003e or damaged hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003cstrong\u003eWhite Tea Extract and Glycerin\u003c\/strong\u003e -\u003c\/span\u003e For increased moisture, whilst remaining light  \u003cbr\u003e weight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol, (Vitamin B)\u003c\/strong\u003e -  A proven high-performance ingredient for  sealing the cuticle and preventing fraying and of the hair shaft.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWheat Protein \u003c\/strong\u003e-  For added hydration whilst also strengthening and repairing. It penetrates the hair shaft,  repairing damage from environmental stressors  and styling tools.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChamomile\u003c\/strong\u003e -  To help soothe and relax the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply an almond-sized amount onto your palm, then massage gently into \u003cbr\u003ewet hair using your fingertips, concentrating on the scalp and roots. The rich \u003cbr\u003elather will cleanse the rest of your hair as it runs through it. Rinse out.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57561461883263,"sku":"I308","price":13.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/Hydrate_Shampoo_300ML.jpg?v=1779440464"},{"product_id":"h2-2-hydrate-conditioner-300ml","title":"H2-2 Hydrate Conditioner 300ml","description":"\u003cp\u003eA rich, replenishing conditioner to hydrate and nourish the hair and restore shine without weighing down the hair. Reduces frizz and flyaway hair and protects against damage from styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e \u003cstrong\u003eDull, dry lacklustre hair.\u003c\/strong\u003e -  Anybody who has lightened their hair beyond  its natural base (which causes dryness).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnybody with open hair cuticles \u003c\/strong\u003e- i.e. curly hair,  dry and brittle hair, sensitive or damaged hair.\u003c\/li\u003e\n\u003cli\u003eUse as a 10-minute deep-acting nourishing treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e Jojoba Oil \u003c\/strong\u003e-  Rich in vitamins and minerals that strengthen and  \u003cbr\u003e nourish hair, including vitamins C, B vitamins,  vitamin E, copper, and zinc.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Panthenol, (Vitamin B)\u003c\/strong\u003e -  A proven high-performance ingredient for \u003cbr\u003e sealing the cuticle and preventing fraying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Wheat Protein\u003c\/strong\u003e -  Added hydration whilst also strengthening and  repairing. It penetrates the hair shaft, repairing damage from environmental stressors and \u003cbr\u003e styling tools.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Betaine \u003c\/strong\u003e-  An amino acid that retains moisture and acts as  \u003cbr\u003e an anti-irritant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Behentrimonium Chloride\u003c\/strong\u003e - A conditioning agent that greatly improves \u003cbr\u003e the wet combing properties of hair and reduces  static and frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRub an almond-sized amount between your fingers. Starting at the mid \u003cbr\u003elengths, smooth the conditioner down to the ends of your hair using the pads \u003cbr\u003eof your fingers and your thumb to gently work it in. Leave in for 2-5 minutes \u003cbr\u003ethen rinse out.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57561476268415,"sku":"I309","price":14.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/Hydrate_Conditioner_300ML.jpg?v=1779440464"},{"product_id":"p-1-colour-protect-shampoo-300ml","title":"P-1 Colour Protect Shampoo 300ml","description":"\u003cp\u003eProlongs the life and vibrance of coloured hair. Give maximum protection to colour treated hair with this highly conditioning, antioxidant shampoo. Helps to reduce signs of colour fade and hair damages caused by the sun and environmental factors. Some shampoos can be abrasive to colour and our shampoo is PH balanced to ensure colour  \u003cbr\u003epreservation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with coloured hair.\u003c\/li\u003e\n\u003cli\u003eBringing out natural shine of all natural hair colours, particularly blondes and redheads giving amazing luminating properties.\u003c\/li\u003e\n\u003cli\u003eAnyone that has undergone a keratin treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e Wheat Protein \u003c\/strong\u003e-  Added hydration whilst also strengthening and  \u003cbr\u003e repairing. It penetrates the hair shaft, repairing damage from environmental stressors and styling tools.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Extract \u003c\/strong\u003e-  Protects from fading as it contains antioxidants to \u003cbr\u003ecombat harmful UV rays and neutralises free radicals which are a common cause of colour diminishing. It also contains selenium which contributes to good scalp health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol, (Vitamin B)\u003c\/strong\u003e -  A proven high-performance ingredient for \u003cbr\u003e sealing the cuticle and preventing fraying.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply an almond-sized amount onto your palm, then massage gently into \u003cbr\u003ewet hair using your fingertips, concentrating on the scalp and roots. The rich \u003cbr\u003elather will cleanse the rest of your hair as it runs through it. Rinse out.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57561488359807,"sku":"I310","price":13.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/Colour_Protect_Shampoo_300ML.jpg?v=1779440464"},{"product_id":"p-2-colour-protect-conditioner-300ml","title":"P-2 Colour Protect Conditioner 300ml","description":"\u003cp\u003eA luxurious conditioning cream to maximises the life of permanent or semi-permanent colour. Illuminates and improves the shine of natural colours as well. Leaves hair silk and glossy. This formulation closes down the cuticle, locks in the colour and provides natural UV protection.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with coloured hair.\u003c\/li\u003e\n\u003cli\u003eBringing out natural shine of all natural hair  colours, particularly blondes and redheads giving amazing luminating properties.\u003c\/li\u003e\n\u003cli\u003eAnyone that has undergone a keratin treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWheat Protein\u003c\/strong\u003e - For added hydration whilst also strengthening\u003cbr\u003eand repairing. It penetrates the hair shaft, repairing damage from environmental stressors and styling tools.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Extract\u003c\/strong\u003e - Protects from fading as it contains antioxidants to \u003cbr\u003ecombat harmful UV rays and neutralises free radicals which are a common cause of colour diminishing. It also contains selenium which contributes to good scalp health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBehentrimonium Chloride\u003c\/strong\u003e - A conditioning agent that greatly improves the wet combing properties of hair and reduces static and frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRub an almond-sized amount between your fingers. Starting at the mid \u003cbr\u003elengths, smooth the conditioner down to the ends of your hair using the \u003cbr\u003epads of your fingers and your thumb to gently work it in. Leave in for \u003cbr\u003e2-5 minutes then rinse out.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57561508970879,"sku":"I311","price":14.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/Colour_Protect_Conditioner_300ML.jpg?v=1779440464"},{"product_id":"p-5-blonde-shampoo-300ml","title":"P-5 Blonde Shampoo 300ml","description":"\u003cp\u003eBlonde hair requires extra care to maintain its brightness and prevent dryness or damage. \u003cbr\u003eThe P5 Blonde Life Shampoo has been carefully formulated with a blend of nourishing and strengthening ingredients to hydrate, repair and protect your hair. The highly concentrated violet pigment delivers even natural tones and restore vibrancy.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Coloured or Bleached Hair\u003c\/li\u003e\n\u003cli\u003e Naturally silver or grey hair\u003c\/li\u003e\n\u003cli\u003e Partially coloured hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e \u003cstrong\u003eGlycerin\u003c\/strong\u003e -  Restores moisture and evenly distribute the tonal  \u003cbr\u003e colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Blue and Mauve pigment \u003c\/strong\u003e-  Removes unwanted brassiness and deliver \u003cbr\u003e natural blonde tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Panthenol\u003c\/strong\u003e - Boosts shine and enhances the natural lustre of  \u003cbr\u003e blonde hair, keeping it vibrant and smooth. It also improves elasticity by enhancing moisture retention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Wheat protein \u003c\/strong\u003e-  Strengthens and repairs. It penetrates the hair shaft, repairing damage from environmental stressors and styling tools.\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003ePolyquaternium-10\u003c\/strong\u003e- A conditioning agent that provides a lightweight  \u003cbr\u003e protective barrier to smooth hair cuticle and maintain anti-static and frizz-free.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMassage gently into wet hair using your fingertips, concentrating on the scalp and roots. Leave for 2-3 minutes then rinse well. Follow with Blonde Life Conditioner. Wash hands immediately to prevent staining skin.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57561546064255,"sku":"I312","price":13.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/Blonde_Life_Shampoo_300ML.jpg?v=1779440638"},{"product_id":"p-6-blonde-conditioner-300ml","title":"P-6 Blonde Conditioner 300ml","description":"\u003cp\u003eA highly concentrated violet tone conditioner that removes brassy tones, deeply moisturises and revives delicate blonde, lightened and\/or silver hair. This advanced system delivers clean and even natural tones and restores vibrancy. While deeply nourishing, it also leaves hair feeling soft, smooth and manageable without weighing it down. Powered by a blend of moisturising ingredients; this conditioner strengthens and hydrates each strand, restoring shine and vitality to colour-treated or highlighted hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Coloured or Bleached Hair\u003c\/li\u003e\n\u003cli\u003e Naturally silver or grey hair\u003c\/li\u003e\n\u003cli\u003e Partially coloured hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e \u003cstrong\u003eShea Butter\u003c\/strong\u003e -  To deeply nourish the hair shaft and improve moisture retention.\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003eBlue and mauve pigment\u003c\/strong\u003e - Removes unwanted brassiness and deliver natural blonde tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Panthenol \u003c\/strong\u003e-  Boosts shine and enhances the natural lustre of blonde hair, keeping it vibrant and smooth. It also improves elasticity of hair shaft.\u003c\/li\u003e\n\u003cli\u003e \u003cstrong\u003eArginine, Serine and Threonine\u003c\/strong\u003e - These essential amino acids are involved in \u003cbr\u003e protein synthesis and help refortify the internal structure of each strand.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57561576669567,"sku":"I313","price":14.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/Blonde_Life_Conditioner_300ML.jpg?v=1779440637"},{"product_id":"h2-1-hydrate-shampoo-1l","title":"H2-1 Hydrate Shampoo 1L","description":"\u003cp\u003eAdvanced formulation for intense hydration. Providing deep nourishment to seal in moisture and breathe new life into dry stressed hair. Intensifies your natural shine without heavy coating. Anti-static and anti-flyaway.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDull, dry lacklustre hair.\u003c\/li\u003e\n\u003cli\u003eAnybody who has lightened their hair beyond its natural base  (which causes dryness).\u003c\/li\u003e\n\u003cli\u003e Anybody with open hair cuticles - i.e. curly hair, dry and brittle hair, sensitive \u003cbr\u003e or damaged hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eWhite Tea Extract and Glycerin -\u003c\/span\u003e For increased moisture, whilst remaining light  \u003cbr\u003e weight.\u003c\/li\u003e\n\u003cli\u003ePanthenol, (Vitamin B) -  A proven high-performance ingredient for  sealing the cuticle and preventing fraying and of the hair shaft.\u003c\/li\u003e\n\u003cli\u003eWheat Protein -  For added hydration whilst also strengthening and repairing. It penetrates the hair shaft,  repairing damage from environmental stressors  and styling tools.\u003c\/li\u003e\n\u003cli\u003eChamomile -  To help soothe and relax the scalp.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply an almond-sized amount onto your palm, then massage gently into \u003cbr\u003ewet hair using your fingertips, concentrating on the scalp and roots. The rich \u003cbr\u003elather will cleanse the rest of your hair as it runs through it. Rinse out\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57561605964159,"sku":"I314","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/Hydrate_Shampoo_1L.jpg?v=1779440464"},{"product_id":"h2-2-hydrate-conditioner-1l","title":"H2-2 Hydrate Conditioner 1L","description":"\u003cp\u003eA rich, replenishing conditioner to hydrate and nourish the hair and restore shine without weighing down the hair. Reduces frizz and flyaway hair and protects against damage from styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e \u003cstrong\u003eDull, dry lacklustre hair.\u003c\/strong\u003e -  Anybody who has lightened their hair beyond  its natural base (which causes dryness).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnybody with open hair cuticles \u003c\/strong\u003e- i.e. curly hair,  dry and brittle hair, sensitive or damaged hair.\u003c\/li\u003e\n\u003cli\u003eUse as a 10-minute deep-acting nourishing treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e Jojoba Oil \u003c\/strong\u003e-  Rich in vitamins and minerals that strengthen and  \u003cbr\u003e nourish hair, including vitamins C, B vitamins,  vitamin E, copper, and zinc.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Panthenol, (Vitamin B)\u003c\/strong\u003e -  A proven high-performance ingredient for \u003cbr\u003e sealing the cuticle and preventing fraying.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Wheat Protein\u003c\/strong\u003e -  Added hydration whilst also strengthening and  repairing. It penetrates the hair shaft, repairing damage from environmental stressors and \u003cbr\u003e styling tools.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Betaine \u003c\/strong\u003e-  An amino acid that retains moisture and acts as  \u003cbr\u003e an anti-irritant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e Behentrimonium Chloride\u003c\/strong\u003e - A conditioning agent that greatly improves \u003cbr\u003e the wet combing properties of hair and reduces  static and frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRub an almond-sized amount between your fingers. Starting at the mid \u003cbr\u003elengths, smooth the conditioner down to the ends of your hair using the pads \u003cbr\u003eof your fingers and your thumb to gently work it in. Leave in for 2-5 minutes \u003cbr\u003ethen rinse out.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57561661342079,"sku":"I315","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/Hydrate_Conditioner_1L.jpg?v=1779440464"},{"product_id":"p-1-colour-protect-shampoo-1l","title":"P-1 Colour Protect Shampoo 1L","description":"\u003cp\u003eProlongs the life and vibrance of coloured hair. Give maximum protection to colour treated hair with this highly conditioning, antioxidant shampoo. Helps to reduce signs of colour fade and hair damages caused by the sun and environmental factors. Some shampoos can be abrasive to colour and our shampoo is PH balanced to ensure colour  \u003cbr\u003epreservation.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with coloured hair.\u003c\/li\u003e\n\u003cli\u003eBringing out natural shine of all natural hair colours, particularly blondes and redheads giving amazing luminating properties.\u003c\/li\u003e\n\u003cli\u003eAnyone that has undergone a keratin treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e Wheat Protein \u003c\/strong\u003e-  Added hydration whilst also strengthening and  \u003cbr\u003e repairing. It penetrates the hair shaft, repairing damage from environmental stressors and styling tools.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Extract \u003c\/strong\u003e-  Protects from fading as it contains antioxidants to \u003cbr\u003ecombat harmful UV rays and neutralises free radicals which are a common cause of colour diminishing. It also contains selenium which contributes to good scalp health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol, (Vitamin B)\u003c\/strong\u003e -  A proven high-performance ingredient for \u003cbr\u003e sealing the cuticle and preventing fraying.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply an almond-sized amount onto your palm, then massage gently into \u003cbr\u003ewet hair using your fingertips, concentrating on the scalp and roots. The rich \u003cbr\u003elather will cleanse the rest of your hair as it runs through it. Rinse out.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57561679430015,"sku":"I316","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/Colour_Protect_Shampoo_1L.jpg?v=1779440464"},{"product_id":"p-2-colour-protect-conditioner-1l","title":"P-2 Colour Protect Conditioner 1L","description":"\u003cp\u003eA luxurious conditioning cream to maximises the life of permanent or semi-permanent colour. Illuminates and improves the shine of natural colours as well. Leaves hair silk and glossy. This formulation closes down the cuticle, locks in the colour and provides natural UV protection.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone with coloured hair.\u003c\/li\u003e\n\u003cli\u003eBringing out natural shine of all natural hair  colours, particularly blondes and redheads giving amazing luminating properties.\u003c\/li\u003e\n\u003cli\u003eAnyone that has undergone a keratin treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWheat Protein\u003c\/strong\u003e - For added hydration whilst also strengthening\u003cbr\u003eand repairing. It penetrates the hair shaft, repairing damage from environmental stressors and styling tools.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSunflower Seed Extract\u003c\/strong\u003e - Protects from fading as it contains antioxidants to \u003cbr\u003ecombat harmful UV rays and neutralises free radicals which are a common cause of colour diminishing. It also contains selenium which contributes to good scalp health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBehentrimonium Chloride\u003c\/strong\u003e - A conditioning agent that greatly improves the wet combing properties of hair and reduces static and frizz.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRub an almond-sized amount between your fingers. Starting at the mid \u003cbr\u003elengths, smooth the conditioner down to the ends of your hair using the \u003cbr\u003epads of your fingers and your thumb to gently work it in. Leave in for \u003cbr\u003e2-5 minutes then rinse out.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57561688572287,"sku":"I317","price":31.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/Colour_Protect_Conditioner_1L.jpg?v=1779440467"},{"product_id":"p-4-preparation-spray","title":"P-4 Preparation Spray","description":"\u003cp\u003eOur best-seller amongst stylists worldwide and widely used on shoots and catwalks show to change the look without completely wetting down the hair. The P-4 Preparation Spray leaves hair enhanced, radiant and ready for endless creativity.\u003c\/p\u003e\n\u003cp\u003eIt allows you or a stylist to create a flawless foundation for any style. This multi-functional \u003cbr\u003eproduct acts as a leave-in strengthening and conditioning spray, and as a reconstructor and cutting lotion. The distilled water-based formula evens out porosity and detangles even the driest, most damaged hair. It is packed with nourishing oils combined with intelligent UV and heat protection ingredients.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eEverybody - a complete game changer.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eAmazing for those with fine hair who don’t like to use conditioner- Preparation Spray \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eleaves no weighty residue on the hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eVacations - stops sun damage and colour fade. \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e A stylist can use it before a colour (unlike conditioners) and effortlessly comb their hair\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e through it. Al\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003elows a stylist to take clean and accurate sections. Detangling hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57561699549567,"sku":"I318","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/prep_spray.jpg?v=1779887147"},{"product_id":"electric-ultimate-repair","title":"T1 Ultimate Repair","description":"\u003cp\u003eThe T1 Ultimate Repair Treatment is a brand-new powerhouse product, designed to target and rescue damaged and stressed hair. With a unique blend of nourishing oils, proteins and amino acids; this treatment delivers immediate, tangible results.\u003c\/p\u003e\n\u003cp\u003eThis elixir deeply penetrates the hair shaft; repairing damage from within and leaves hair completely revitalised, strengthened and full of life.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eHair needing instant transformation, helping \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eto reverse damage, nourish deeply and restore\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e vitality to even the most over-processed hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eHair in need of repair. Damage caused by:\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e colour and chemical processes, extreme \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003esun damage and heat damage.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong style=\"font-size: 0.875rem;\"\u003eKEY INGREDIENTS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Veg Keratin -  Vegetable-derived keratin deeply penetrates the hair shaft and rebuilds damaged hair from the inside out and safeguards against further harm from heat and chemicals.\u003c\/li\u003e\n\u003cli\u003e Avocado, Coconut \u0026amp; Argan Oils - These oils provide deep hydration and work\u003cbr\u003e together to prevent protein loss, smoothing the cuticle, restoring lustre and provide intense shine to the hair shaft.\u003c\/li\u003e\n\u003cli\u003eNiacinamide (Vitamin B3) and Arginine - Strengthens the scalp, encouraging stronger hair growth from the roots. It also improves overall texture, improves hair elasticity, helping to bring back vitality and bounce.\u003c\/li\u003e\n\u003cli\u003eSerine and Threonine - These amino acids contribute to the repair of damaged hair, to reinforce the internal structure of each strand, promote growth and rebuild hair   \u003cbr\u003e fibers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply a pea-sized amount and work it into damp or dry hair, massaging for 30 seconds into the lengths and ends. Hair is instantly transformed.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57561864896895,"sku":"I319","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/T1_ULTIMATE_REPIAR.png?v=1779444074"},{"product_id":"c-2-smoothing-cream","title":"C-2 Smoothing Cream","description":"\u003cp\u003eLight and luxurious. The C-2 Smoothing Cream was the first product created in the Electric line up and was born out of a need for a styling cream that would be suitable for all hair types yet remain lightweight. \u003c\/p\u003e\n\u003cp\u003eWhere the Electric product range first began. Mark wanted to create a product for his own use during session shoots and spent two years working to perfect this cream, which tames and smooths coarse, curly or fine hair and provides extra heat protection before blow drying.  Most importantly, the residue has been designed to evaporate; so the hair will have volume and movement without any sticky or heavy residue. Hair is smoother, \u003cbr\u003eshinier and softer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmoothing hair out during a blow-dry whilst\u003cbr\u003e leaving the hair weightless but retaining volume.\u003c\/li\u003e\n\u003cli\u003eCurly hair - leaving it to dry naturally or defusing will create defined curls without\u003cbr\u003e crunchiness or crispiness.\u003c\/li\u003e\n\u003cli\u003eShort textured hair- as a base whilst cutting and great for drying in.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDispense a medium amount, the size of a bottle top into your hand and evenly spread between both hands. Apply to wet hair from the roots and smooth down to the ends. Gently blow dry in for excellent results. Your hair will feel product-free without stickiness or heaviness. Mix with English Rose Serum for the ultimate frizz-taming remedy. \u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57563744797055,"sku":"I320","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/SMOOTHING_CREAM.png?v=1779444073"},{"product_id":"c-1-english-rose-serum","title":"C-1 English Rose Serum","description":"\u003cp\u003eC-1 English Rose Serum provides the ultimate shine without coating the hair for a photo ready finish. Made with absolute rose extract which is rich in antioxidants to help replenish the natural lipid barrier of the hair and protect from damage.\u003cspan style=\"font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIt will also control frizz and reduce split ends without being greasy. It completely absorbs into the hair, ensuring it is dry and non-oily. Simply a must have on photoshoots, creating definition and texture delivering smoother, softer and shinier hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEveryone. Creates unbeatable shine and separation to photo-finish the hair.\u003c\/li\u003e\n\u003cli\u003eSmoothing, detangling and frizz-fighting action.\u003c\/li\u003e\n\u003cli\u003eBefore blowdrying wet hair to help it dry or after blow-drying as a finishing product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBefore blow drying, rub a pea sized amount between your hands and gently run through your hair from root to tip to ensure hair is silky soft once dry. Apply to dry ends to create the perfect finish. Use on wet hair before blow drying to help tame frizzy hair. Can be mixed with smoothing cream for thick or dry hair or cocktailed with Shaping Paste for a soft balm for longer lengths.\u003cbr\u003e\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57563971649919,"sku":"I321","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/English_Rose_Serum.png?v=1779444073"},{"product_id":"c-4-shaping-paste","title":"C-4 Shaping Paste","description":"\u003cp\u003eThe C-4 Shaping Paste is endlessly flexible and workable, making it ideal for those who want to create a defined look without leaving any residue or stickiness. It keeps hold while allowing hair to move freely. \u003c\/p\u003e\n\u003cp\u003eWith a clean, pure white emulsified base it is not a sticky matte paste, instead it has a beautiful silk finish which leaves no build up and doesn’t coat the hair. Using the unique Electric formulations that is prevalent in all our styling products, the residue simply evaporates.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Anyone looking to define and shape their hair without leaving any residue.\u003c\/li\u003e\n\u003cli\u003e Men. To use instead of their gel, wax or matte clay styling products.\u003c\/li\u003e\n\u003cli\u003eIdeal for those who don’t like shampooing everyday as it easily rinses out under water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDispense a medium amount, the size of a bottle top into your hand and evenly spread between both hands. Apply to wet hair from the roots and smooth down to the ends. Gently blow dry in for excellent results. Your hair will feel product-free without stickiness or heaviness.  Mix with English Rose Serum for the ultimate frizz-taming remedy.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57578018570623,"sku":"I322","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/C4_PASTE.jpg?v=1779444073"},{"product_id":"c-5-volume-liquid-mist","title":"C-5 Volume Liquid Mist","description":"\u003cp\u003eC-5 Volume Liquid Mist was added to the collection as the ultimate professional tool for creating long-lasting volume and support.\u003c\/p\u003e\n\u003cp\u003eThis advanced amplifying formula delivers long-lasting volume without a hint of residue. Most volume sprays work by coating the hair heavily at the roots with oil-based silicones, which harden under heat and stiffen the hair. \u003c\/p\u003e\n\u003cp\u003eHowever, the Electric Volume Liquid Mist uses a unique formulation featuring Cropeptide. It is a powerful moisture regulator that penetrates the hair shaft, reaching the inner cortex. It improves the inner tensile strength and provides body and texture. This results in thicker hair at the roots, without weighing down the hair, as all the residue evaporates. \u003c\/p\u003e\n\u003cp\u003eOur Volume Liquid Mist also includes weightless conditioning agents, which detangle the hair and improve the condition of the cuticle, as well as the outer shaft.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Those who want to add volume to their hair without weighing it down.\u003c\/li\u003e\n\u003cli\u003e Great to use on the mid-lengths and ends as a finishing or texturising product when the hair is dry.\u003c\/li\u003e\n\u003cli\u003e Excellent prep for using heat on dry hair: tonging, straightening or heated rollers   etc.\u003c\/li\u003e\n\u003cli\u003e Infuses fine hair with volume and brilliant shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTo create unrivalled volume spray, use Volume Liquid Mist on slightly damp hair, paying attention to the roots. Blowdry as desired. To refresh volume on non-shampoo days, simply spray onto dry hair, comb and restyle. Also works as an excellent thickening spray on mid-lengths and ends.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57578533126527,"sku":"I323","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/C5_Volume_Liquid_Mist.jpg?v=1779444072"},{"product_id":"c-6-cloudburst-mousse-200ml","title":"C-6 Cloudburst Mousse 200ml","description":"\u003cp\u003eThe C-6 Cloudburst formulation is a product of several years of development and testing to create a firm holding mousse that moisturises rather than dries the hair, with all the residue evaporating in the same unique way that our other styling products do. \u003c\/p\u003e\n\u003cp\u003eTo achieve this, we set out to reduce the alcohol content in both the formulation and the carrier by replacing it with a natural ingredient - avocado oil. Usually, mousse contains around 80% alcohol; our formulation contains only a small amount in the aerosol propellant.\u003c\/p\u003e\n\u003cp\u003eThis mousse feels like nothing you’ve ever felt before, it is moisturising rather than sticky to the touch and is soft and light like a cloud, but will not turn to water right away. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePERFECT FOR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e Creating a defining hold on both long and short hairstyles.\u003c\/li\u003e\n\u003cli\u003e On-set and backstage use - thanks to the evaporating qualities.\u003c\/li\u003e\n\u003cli\u003e Creating high-volume looks.\u003c\/li\u003e\n\u003cli\u003e Great holding for curly hair. \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKEY INGREDIENTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e \u003cstrong\u003eAvocado oil \u003c\/strong\u003e- A non-greasy oil, which enhances the absorption of important nutrients, improves skin and scalp healing. It also fights hair loss, as it contains vitamins E and B, which help to strengthen and nourish the hair follicles.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShake the can well to release the natural nutrients of the avocado oil. Dispense a golf-call amount onto your hand and apply directly to wet hair. Blow dry or style hair into desired shape. Hair will be easily shaped and controlled into desired look.\u003c\/p\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57578681991551,"sku":"I326","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/c6_cloudburst.png?v=1779444073"},{"product_id":"e10-lightener-500g","title":"E10 LIGHTENER 500g","description":"\u003cp\u003eE-10 Hair Lightener is an innovative blue professional lightening powder with a low ammonia content and the power to lift up to 10 levels.\u003c\/p\u003e\n\u003cp\u003eThe formulation contains a combination of amino acids and sugars that promotes the adhesion of water molecule to the hair, maintaining a high level of hydration.\u003c\/p\u003e\n\u003cp\u003eE-10 creates a protective film against excessive damage and ensures clean lightness.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10 levels lightening system with built-in bond repair plex.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Electric London","offers":[{"title":"Default Title","offer_id":57588271317375,"sku":"I305","price":25.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/2646\/6553\/files\/BLEACH.jpg?v=1779202862"}],"url":"https:\/\/www.tradehairsupplies.co.uk\/collections\/electric-london.oembed?page=2","provider":"Trade Hair Supplies","version":"1.0","type":"link"}