Pulp Riot launches at THS!

pulp riot arrives at trade hair supplies


We are very excited to announce the launch of Pulp Riot at Trade Hair supplies. And to celebrate this special launch, we thought we would go back to where it all started in 2009 in LA, California and explain the story of the brand.

When David & Alexis Thurston created Butterfly Loft salon for independent artists, they had a vision: to connect the new generation of hair artists through insane creative hair artistry. And with the power of social media to build a new artistic community that would put the power back in the hands of artists.

Through the notoriety of Butterfly Loft’s incredible creative artistry and the social voice of their artists, they heard the cry for a new kind of hair colour that would meet the needs of today’s modern artist. A superior formula, more blendable for today’s techniques, with incredible conditioning, beautifully intense pigments, true to tone fade and conscious vegan ingredients. A paint that would solve the problems that classical products had created. And allow artists to unleash their creativity without compromise or restrictions.

A true artist’s tool kit.

Hand in hand with their community of like-minded artists, they developed a superior paint and launched it to the world through the social community they had created. They gave life to a hair movement that disrupted the entire industry and shook the brand giant’s status quo to its core. Their superior paint and the most engaged social hair community made Pulp Riot the fastest growing colour brand in the world by coming from the artist up, not from a brand down.

Pulp Riot continues to make waves in the industry and help artists to break free from the old restrictions of a stale industry. Using the platform Pulp Riot has created to take their artistry to the world with social media as their microphone and a superior paint for today’s techniques.

They are the artists. Hair is the canvas. Pulp Riot is the paint


An innovative no-lift ammonia-free colour line, formulated with our signature complex of Quinoa, Vitamin E, Grapeseed Oil, Rosemary, Avocado Oil and Sunflower Oil.

  • It features a unique, creamy texture which is ideal for today’s modern colouring techniques. 
  • Perfect for achieving seamless colour blending, and ‘stay put’ shadow rooting. 
  • Provides conditioned results, radiant shine, and translucent reflection. 


Discover the post-bleaching essentials! The Pulp Riot high-speed toners provide a matte finish for an even better canvas to deliver your final colour result. The Pulp Riot toners develop faster than ordinary toners- after five minutes you can already see an intense colour pigmentation. And are still incredibly nourishing for beautiful healthy-looking, shiny hair. Our formula not only tones the hair, but also provides a conditioning shine, increases elasticity, restores moisture, and provides a barrier to help protect from environmental damage.


FACTION 8 is the only permanent colour offering consistency created specifically for today’s techniques with easy application, laser-focused placement, and the ultimate, seamless blend. Italian made permanent hair coloUrs made for the modern artist and utilizes the newest technological advances in hair colour. Provides 100% grey coverage with long-lasting results and leaves the hair in peak condition.


The hottest colour brand in the US has landed in the UK!

Semi-permanent, direct-dye colour that allows artists to create colour masterpieces.

25 Vibrant and Pastel Semi-Permanent colours that are easier to apply, more vibrant, last longer, and fade better.

Comments are closed here.