Introducing Tonal Control: Matrix’s new acidic gel toners
The fear is real: From having to check your toner 50 times because it’s turning dark and scary right after you apply to rinsing it too early and seeing you haven’t toned enough, we’ve all been there. But now, you can kiss that fear goodbye and take control of your client’s tone with the new Tonal Control Pre-Bonded from Matrix.
With this new launch, Matrix has reinvented the acidic demi-permanent game. Through Real-Time Visible Oxidation, Tonal Control gradually deepens as it oxidizes throughout the 20-minute processing time, so stylists know precisely when to rinse, ensuring a client won’t get over toned.
And for easier formulation and predictability, Tonal Control’s colour coding represents the dominant reflect of each shade.
For example, when you’re looking for 9V Iced Out, you’ll know to reach for one of the purple boxes. The actual formula itself is also colour-coded, so 9V Iced Out will look purple in the bowl, and 9AA Silver Standout will look blue. This is key for when you have multiple bowls of colour lined up, and great for doing strategic and creative placement on the head—not to worry though, the colour coding is just a cosmetic, visual cue and not a direct dye.
Plus, Tonal Control also delivers long-lasting, multi-dimensional results with high-shine and healthy conditioning. Tonal Control is also acidic, making it ideal for toning and glossing pre-lightened hair with zero lift. And thanks to the bonder inside each shade, you’re protecting your clients’ hair while colouring.
Tonal Control is available in a 65ml tube so you have more colour to tone clients with longer hair. And more colour means more money. Stylists can earn more with Tonal Control by offering a “Bonded Gloss” add-on service using Totally Transparent as a clear gloss to add healthy-looking shine to all hair types in just 20 minutes. Stylists can promote this as a quick add-on service for existing cut and grey coverage clients looking for gorgeous shine or an illuminating refresh.
Check out Tonal Control in action below and watch Matrix Artist Eric Vaughn create a halo face frame using Matrix High Riser Pre-Bonded and Tonal Control Pre-Bonded in 9V Iced Out:
“– Eric Vaughn, @realericvaughnWith Tonal Control Pre-Bonded, I get multi-dimensional, predictable results on my lightened and highlighted clients. Every day I walk into the salon confident that I have what I need for every toning situation that comes my way!”